DJI trademarks a new product called SPARK
On the 9th March 2017, DJI registered the trademark name SPARK under the category of drones; unmanned aerial vehicles (UAVs).
DJI tends to bring to market products that it trademarks, so there’s a good chance the SPARK will be released this year.
DJI is deliberately vague with trademark filings, so the nature of the device is purely speculation at this point, though since we broke this story photos of a DJI SPARK have been leaked, which suggest the SPARK is an entry level drone, almost a mini-Mavic.
The quickest DJI has gone from applying for a trademark to a launch has been around 6 weeks.