DJI begin a partnership with Hasselblad

It has been reported that DJI have bought a stake in Swedish manufacturer Hasselblad that are known for their rather expensive medium format cameras.

In recent years Hasselblad has sold upmarket versions of Sony cameras amongst its range.

The partnership underlines DJI’s aim to be seen as a serious contender in the camera market and could signal future higher end products.

The DJI press release goes on to say:

“We are honored to be partnering with DJI, the clear technology and market leader in its segment,” said Perry Oosting, Hasselblad’s CEO. “DJI and Hasselblad are equally enthusiastic about creativity and excellence, and we are looking forward to sharing technical expertise and paving the way for future innovations.”

“Hasselblad and DJI share a passion to provide creative people with cutting-edge, inventive technology to help them take visual storytelling to the next level,” said Frank Wang, DJI’s Founder and CEO. “With this partnership, we combine our strengths to further push the borders of what’s possible in imaging technology.”

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